Two radio and two television genres Essay Example for Free

Two radio and two television genres Essay In at least one point in the day, every-one finds themselves tuned into one broadcast station or another, be it radio or television Be it for entertainment, relaxation, to be informed or merely a means of escapism. For whichever reasons it is, radio and television play an active role in our everyday life whether we are aware of it or not. Using South African examples, this assignment seeks to discuss two radio and two television genres. It is virtually impossible to discuss the issue genre before defining this term. Both the Oxford dictionary as well as Creeber (2001), defines genre as type or kind. Genres allow for the types or kinds of things to be categorised. For example in radio broadcasting, there are various different programs aired, such as talk shows, music shows, news broadcasts, drama shows and so on. Each of these shows are categorised into a particular genre based on their characteristics. The two radio genres that will be discussed are talk shows and music shows. The phenomenon of genre is not exclusive to radio and television alone. In fact according to Greeber, it [genre] has played an important role in the study of literature, theatre, film, television and other art and media forms (Creeber, G: 2001 pg.1). Radio-Talk Genre Radio stations like SAFM and 702 are almost entirely dedicated to the genre of talk show however almost every radio station incorporates this genre if not at least for a few minutes. The success of talk shows lie in participation by the audience. The audience is urged to call into the radio station and either view their opinion on the topic of discussion or pose questions to either an officiator or a panel. On SAFM for example, there was a program entitled The Life and Times of Dr. Bayers Nordea. The show was as the title implies, discussing and talking about Dr. Nordeas life. The show hosted family, colleagues and friends, who spoke about his life. Listeners also got the opportunity to add their comments, thoughts, as well as pose questions to the panel. The show was also officiated by the host or disk jockey (D.J) of the show, who not only directed most of the discussion, but also made sure that the show, ran smoothly. The nature of talk shows is such that the audience phones in either agreeing or disagreeing to the topic or question being discussed. This opens the door for others to voice their opinions. According to Barnard (2000), phone-in encourages a free flow of opinion and conversation within the safety of an artificially created community (Barnard, S: 2000). With out this element, the talk show would be deemed unsuccessful. Talk shows do not follow a particular protocol, meaning that any topic can be addressed. The mere action of a D.J. posing a question relating to any topic and receiving feedback from the audience constitutes the genre of talk show to be exercised. As any topic makes way for talk shows, it is common to find small inserts of talk show, even within a primarily music radio station. Highfeld Stereo is an example of a South African music radio station. It is common to find a situation where a D.J. poses a question and opens the lines to receive feedback. The D.J is thus officiating a talk show, within a music show. Listeners of talk shows however, are required to concentrate on the discussion if they are to understand what is being discussed, thus ones attention cannot divert from one thing to another. For example, one cannot talk to a friend on the phone, as well as remain focused on the discussion. Radio-Music Genre Although there is audience participation in the music genre, it differs from that of the talk genre. Regarding music radio, the audience is urged to call in to send dedications to friends or loved ones, choose songs they wish to hear, or vote for their favourite song rather than voice their opinions on a matter. Music as a genre is not so clear-cut like talk shows. Within the music genres, there are sub-genres, where by music is categorised according to style. Rock, rave, hip-hop and pop would all be examples of sub-genres of the music genre. The music genre requires less attention from the listener to be focused on the show. Namely, the listener can do various other activities without loosing out on the entertainment. For example, while driving a car and focusing on the road, or while working at ones desk, one can continue to listen to his or her favourite song and not be side tracked. Unlike the talk genre where if one was driving a car and focusing on the road they would more than likely loose track of what was being discussed-alternatively, they would possibly have an accident. As the genre implies, the emphasis in music shows is in fact music. Therefore it is common to find very little talking by the D.J. and more music being played. The show usually consists of popular songs in the specific sub-genre being aired. This genre also usually has a top 40 show, where the 40 most popular songs are aired. This is commonly known as contempory hit radio (Tomaselli/de Villiers: 1998). 5FM radio station for example has the Coca-Cola Top 40 music show which is aired every Sunday morning from 10:00- 14:00. Other radio stations like East Coast Radio host the Top 10 at 10 show, which airs the 10 most popular songs every Tuesday night at 22:00. These songs which make it onto the top 10 or top 40 lists, are songs which have been voted for by the public. Jacaranda FM in contrast to the mainstream radio stations of say 5FM for example would air music of a different sub-genre, however one would still find the most popular tracks of that specific sub-genre being aired, as well as top 10 shows occurring. In the music genre, the D.Js primary job is to play music and possible talk a little bit about the artist of the track, rather than being an officiator or a mediator of discussion, as is found in talk radio. Television-Documentary Genre As the term documentary implies, these shows are usually fact based and require research to be done on the particular topic being showed. Events are documented by a team of researchers and aired to the public. An example of a documentary would be found in the SABC 2 show 50/50. This is a documentary program that focuses on various aspects of the wild life. Documentaries however could focus on a variety of topics, including an event, person or idea. As the emphasis of documentaries is on information, enlightenment and facts, viewers usually watch documentaries as a means of being informed, rather than being entertained. The nature of documentaries is such that each episode is fully formed and has a definite conclusion even if left as an enquiry for the viewer to think about what they have just viewed. This allows the viewer to evaluate their knowledge of the topic against that of the show. Documentaries are also not usually serial form, as would be the case in a sitcom for example. Rather, they tend to be self-contained episodes with definite endings. Documentaries usually also adopt a narrative structure psychological relationship of the viewers to the program. The viewer is often addressed directly, in order to persuade the actual person watching at home that he or she is the you to whom the addresser is speaking (Allen,C: 1992 pg. 118). This also keeps the viewer interested in the show as well making them feel as if they actively involved in what is going on. Due to the fact that documentaries are not entertainment focused and are rather a means of transferring information, events, people or animals being documented are portrayed as realistically as possible. Animals, which are filmed in the 50/50 program, for example are filmed in their natural environments, rather than in zoos, in order to give the viewer the most realistic experience. As they are based on real occurrences, documentaries, unlike entertainment programmes such as sitcoms, do not focus as much on a specific plot. Television-Soap Opera As soap operas were originally targeted at the female audience (Brown, M: 1994), it is not surprising to find that many of the central characters within this genre are women. More importantly, they are strong, powerful and influential characters, rather than the stereotype housewife women. SABC 3 airs the soap opera Isidingo. Charel de Villiers and Leigh Haynes are two examples of strong, powerful and ambitious characters that play central roles in the show. It is important for these kinds of characters to exist, in order for the audience to which the show is targeted at to be able to relate. They [women] recognise some of there own identity in this product created by the media (Brown, M: 1994). People watch soap operas for a number of reasons. The fact that they are entertaining, allows the viewer to unwind, relax or escape from the stresses from every day life, for the duration of the show, as the audience get lost in the reality of the program (Anderson, M: 2004). Viewers could also be using the decision-making techniques and outcomes of the soap opera to work through their own issues (Anderson, M: 2004). Isidingo is an example of a program that deals with AIDS-an issue that the whole of South Africa is facing; it also provides solutions in the form of Nandipe-a married women infected with HIV. Her positive attitude allows her to live a productive life. Viewers may see Nandipe as a role model. Those viewers infected with HIV may in fact even echo her actions in order to try and increase productivity in their own lives. Characters in soap operas are usually found in the form of multiple characters (Brown, M: 1994) meaning that characters emphasize the group over the individual (Brown, M: 1994 pg 53), thus many people can relate to one specific character. This also makes way for viewers to find similarities between themselves and various other characters rather than one particular character. Brown believes that rather than relating to characters in soap operas, viewers implicate themselves to various characters, meaning that the viewer will see similarities between a particular character, or even characters, but when the character acts in a way that the viewer does not agree with, or feel comfortable with, the viewer will distance him or herself from the character (Brown, M: 1994). Soap operas adopt a visualization style, which gets the viewer to focus and identify with a specific character (Brown, M: 1994 pg. 53). On a radio talk show for example, a TV viewer called in with the opinion that the Isidingo villianess, Cherel de Villiers should be punished, as if the viewer could not differentiate between reality fiction. (Anderson, M: 2004). Apparently actors who play villainous characters are shunned offset by the public (Anderson, M: 2004). It is not only the relatable characters and entertaining style of soap operas that keep the audience hooked. It is also the continuous open-ended nature of episodes, set in the present and containing a number of alternating story lines which gives the audience sense of continuous pleasure (Brown, M: 1994, pg. 58). The fact that soap operas resists narrative closure, meaning that the story is continuous and never ending, means there is always hope for the future (Anderson, M: 2004). Thus viewers will continue to watch future episodes in order to come closer to seeing what will happen at the end (which never really comes). John Davies (1984)suggests about soap opera viewers that once hooked, they vacillate between their need to know, or the pleasure of anticipation that keeps viewers watching (Brown, M: 1994). In discussing two radio and two television genres with reference to two South African examples, it is evident that the complexities and intricacies of various broadcasts and genres are not as simple as one would imagine. As seen above, various genres and broadcasts draw in different audiences, and evoke various different responses in the viewer or listener. As technology continues to move forward, where will these broadcasts find themselves in the future? For now though, radio and television will continue to play an active part in almost all of our lives. BIBLIOGRAPHY Allen, Robert C. 1992. Televisions modes of address the social context of T.V. viewing. In Channels of Discourse, reassembled. 2nd ed. Edited by Robert C. Allen. London: Routledge. Anderson, Muff. Soapies mirror SAs soul. Mail Guardian. 24 March 2004. Barnard, S. 2000. Studying Radio. New York: Arnold Hodder. Brown, Mary Ellen. 1994.Ch. 3: Soap opera and womens talk: The pleasure of resistance. Thousand Oaks: Sage. Creeber, G. (ed.). 2001. Introduction: What is genre? In Creeber, G (ed),The television genre book. London: British Film Institute, 1-7. Teer-Tomaselli, R and de Villiers, C. 1998. Radio: Theatre of the Mind. In De Beer, A (ed). Mass media toward the Millennium. Pretoria: Van Schaik, 147-175.

Literary elements used by poe :: essays research papers

Literary Elements in Poe’s Writing   Ã‚  Ã‚  Ã‚  Ã‚  In the writings of great authors it is easy to pick out the literary elements used by them. Edgar Allan Poe is one of these authors. He makes use of the same literary elements in many of his stories. Three of the most used literary elements are irony, antagonists and foreshadowing.   Ã‚  Ã‚  Ã‚  Ã‚  Irony is used very often by Poe. Irony is when something occurs that is the exact opposite of how it should be or seem. Irony varies in that it may be displayed through someone’s actions or an ironic happening. An example of irony in someone’s action are in the Cask of Amontillado is when Montressor repeatedly seems concerned for Fortunato’s health, even though his real intentions are to kill him. It also may be considered ironic that Poe named the enemy of Monstressor, Fortunato. Being that Fortunato means fortunate or lucky in Italian, it is ironic that he is very unlucky in that he his buried alive in a wall.   Ã‚  Ã‚  Ã‚  Ã‚  The Antagonist is also a literary element used by Poe is this story. We see how Forunato so ignorantly and thoughtlessly antagonized the questionably insane Montressor. The consequence for this antagonist was death by dehydration and starvation.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most common literary elements used by Poe throughout many of his works is foreshadowing. Poe loved foreshadowing what is to come as much as he can. We see him often use little things to foreshadow. Such as, the infamous raven, or the dichromatic beating of the heart within a dead man buried in the floor. In the Cask of Amontillado, we see foreshadowing in the speech of Monstressor and Fortunato. When Fortunato states, â€Å"I shall not die of a mere cough†, Monstressor enthusiastically agrees with him.

The Scarlet Letter essay: Why was Dimmesdale’s Suffering Worse Than Hester’s?

In Nathaniel Hawthorne’s The Scarlet Letter, Mr. Dimmesdale’s greatest secret is his sin of adultery with Hester Prynne. Mr. Dimmesdale feared that his soul could not bear the shame of such a disclosure because of his status as an important moral figure in society. As a result, he keeps his identity a secret as Hester is publicly ridiculed for their act of adultery. Despite his choice of guilt over shame, Mr.Dimmesdale’s private self-inflicted inner turmoil that is exacerbated by the tortures of Roger Chillingworth, ate away at his physical being and mental state, causing much greater suffering than Hester’s public shame of the scarlet letter. Much of the suffering, physical and mental, that Arthur Dimmesdale endures is self-inflicted due to the immense weight of his guilty conscience. Fearing that he would not be able to bear the punishment from the public, he chose to remain anonymous in his sins. In doing so, he underestimated the amount of psychologica l torture and suffering he would endure by his own hand.By only confessing to himself, he does not fulfill the requirements of repentance, for there is no one to forgive him but himself. He does not allow his conscience to be cleansed, and therefore must live with his sins. His emotional pain leads him to inflict pain with a â€Å"bloody scourge†, which he had often â€Å"plied on his own shoulders†(99). He inflicts great physical pain in addition to his mental torture. In the early Christian church, self-flagellation was imposed as a means of penance and purification for disobedient clergy and laity.In the bible, Proverbs relates that blows â€Å"cleanse away evil† and stripes wash the heart (Prov 20:30). He is trying to redeem and cleanse himself without confession, but this is impossible. Through this self-mutilation, he attempts to relieve his mental pain by inflicting self pain; he find this unsatisfying because he still neglects to partake in the most impo rtant aspect of redemption, confession. He also rigorously fasts, as another attempt to cleanse his soul. Hawthorne writes, â€Å"it was his custom, too, as it has been that of many other pious Puritans, to fast, – not, however, like them†¦Ã‚  but rigorously, and until his knees trembled beneath him, as an act of penance†(99).Religiously, fasting is commonly used as a form of purification and focus on spirituality. Once again, he uses bodily pain as an attempt to relieve his mental suffering. By participating in this unsuccessful cleansing, he only subjects himself to greater psychological torture; what he studied and knew to be a cure of guilt and sin only amplifies his own. The situation becomes hopeless when his ways fail him, and this eats away at his religious beliefs, which are the basis of his entire life.He faces an entire identity crisis, and this is something Hester never had to endure. Yes, she withstood her own share of loneliness and suffering, but ne ver to the extreme where she turned to self-mutilation to relieve herself. He attempts to redeem his tarnished soul through various acts of contrition, but all is in vain because it is all done without a confession. His torture is all within himself; he is his own shunning, gossiping townspeople and his own rock-flinging children. There is nowhere for him to hide.He is fully absorbed by his sins and they eat away at him. Hester, who’s publicly tortured by others while in town, though it might be equally as hurtful at that time, is still lesser than Dimmesdale’s suufering. Hester has an escape route. She has the refuge of her home outside of town, where she can get away from the gossip and scorn. She also publicly embraces her accountability in the affair, which allows her to accept the punishment, move on, and make something good out of it. Hester becomes a maternal figure for the community as a result of her experiences.She cares for the poor and brings them food and clothing. By the end of the novel, the shame of the scarlet letter is long gone. She doesn’t owe anything to the townspeople anymore. Some even forget what the scarlet A stands for. Dimmesdale, on the other hand, as a well-respected minister, stands at the center of his community, being the advocate of religious and moral standards of that Puritan society. He must remain in town, outwardly preaching to others about piety and remaining sinless, and internally feeling like an imposter.Dimmesdale realizes his fault in hiding his sin, but his desire to repent is repeatedly overcome by his craving for public approval. He is their moral compass, yet he himself is lost. This drives Dimmesdale to further internalize his guilt and self-punishment and leads to still more deterioration in his physical and spiritual condition. Because of Dimmesdale’s decision to remain anonymous, he unconsciously creates a duality in personality within himself that results in the deterioration of his mental well-being.Dimmesdale, as the revered town minister, must keep up this dichotomy in personality; he is constantly praised for his goodness and asked for moral and spiritual advice, while he is tumultuous inside. Hester is free to be whom she pleases. The townspeople do not believe Dimmesdale’s protestations of sinfulness. Given his background and his fondness for rhetorical speech, Dimmesdale’s congregation generally interprets his sermons metaphorically rather than as expressions of any personal guilt.He plays the literal meaning of his words off against the context in which he speaks them. Dimmesdale's tone of voice, his position as minister, his reputation as a saintly man, and the genre of the sermon allow him to say, â€Å"I am the greatest sinner among you,† but be understood to be humble, pious, and godly. His inner self is desperately trying to confess, but his self concerned with public appearance only allows him to do it in a way that he won t be taken literally. He is essentially at war with himself.By remaining secret, Dimmesdale doomed himself to much greater suffering than if he were to be publicly condemned with Hester because he subjected himself to years of self-torture and an unyielding quest for unobtainable repentance. The role of Roger Chillingsworth in Dimmesdale’s torture amplifies the pain of the sin, causing much greater suffering than Hester who only interacted with the doctor on sparse occasions. As his name suggests, Roger Chillingworth is a man deficient of human warmth. His twisted, stooped, deformed shoulders mirror his distorted soul.Under the guise of a new doctor in town with wholesome intentions towards the young minister and his health, Chillingsworth gains his trust and they move in together forming very peculiar codependent relationship. Chillingworth needs Dimmesdale to nourish his intellect and to be the object of his obsessive desire that he can control and ultimately destroy; Dimme sdale needs Chillingworth to keep his guilt alive, the constant provoking from the doctor for Dimmesdale to reveal his inner sin forces Dimmesdale to be constantly reminded of his transgressions. Chillingworth is like a leech. He sucks Mr.Dimmesdale’s life force out of sick need for reparation for Dimmesdale’s actions against him. Dimmesdale is subconsciously aware of his dependence of Chillingworth, for he cannot and does not break away. Their relationship is described in this quote, â€Å"Nevertheless, time went on; a kind of intimacy, as we have said, grew up between these two cultivated minds, which had as wide a field as the whole sphere of human thought and study to meet upon; they discussed every topic of ethics and religion, of public affairs, and private character; they talked much, on both sides, of matters that seemed personal to themselves..â€Å"(P#). Chillingworth lived and thrived off the pain and guilt he constantly inflicted on Dimmesdale, and in a t wisted way Dimmesdale relied on this psychological torture to further his self-inflicted search for forgiveness. The role of Roger Chillingsworth in Dimmesdale’s torture intensifies Dimmesdale’s suffering, causing Dimmesdale to endure vastly more than Hester who was able to avoid the evil doctor. Some argue that it was Hester who suffered the most throughout the novel. They say that because of her crime Hester became secluded from the other people in her society.They exemplify this with the quote, â€Å"Who had been familiarly acquainted with Hester Prynne, were now impress as if they beheld her for the first time was the Scarlet Letter, so fantastically embroidered and illuminated upon her bosom. It had the effect of a spell taking her out of the ordinary relations with humanity and enclosing her in a sphere by herself. â€Å"(61). She became lonely, and the scarlet letter was a burden that Hester had to carry everyday of her life, and the symbol, which secluded her from any other human being.It caused Hester to be ostracized, but Dimmesdale's cowardice in not confessing lead ultimately, to his death. Hester had a horrible punishment: she had to wear a scarlet letter for the rest of her life. But Dimmesdale's internal struggle with his own cowardice and guilt was far worse than a scarlet letter. He suffered the most as he constantly punished himself for his sin. Although Hester suffered the public punishment she dealt with it well and took it in stride, ultimately creating a positive role for herself in the community and transforming the meaning of the scarlet letter.She was able to make amends and in time through good deeds, change the meaning of the scarlet letter from â€Å"adulteress† to â€Å"able†. Dimmesdale on the other hand, has to always bear their sin inside of him never allowing it to become public. He was never given the opportunity to make peace with himself. Instead of taking his penance publicly he does it private ly. He was forced to continue to bear his private shame, while Hester was able to make peace with herself because she was strong enough to take her punishment, and grow despite of it.Suffering is commonly seen as an unconscious effort to ease painful feelings of guilt. Arthur Dimmesdale's choice of guilt over shame led him to experience a great deal of physical and emotional suffering. Hester admitted to her sin and had a clear conscience, which allowed her to move on with her life and grow as a person. Mr. Dimmesdale’s choice of anonymity in not confessing his wrongdoing to the public, led to his suffering through the guilt of his sin, a pain that was only aggravated by the tortures of Roger Chillingworth, and ultimately resulted in his painful and tragic death. The Scarlet Letter essay: Why was Dimmesdale’s Suffering Worse Than Hester’s? In Nathaniel Hawthorne’s The Scarlet Letter, Mr. Dimmesdale’s greatest secret is his sin of adultery with Hester Prynne. Mr. Dimmesdale feared that his soul could not bear the shame of such a disclosure because of his status as an important moral figure in society. As a result, he keeps his identity a secret as Hester is publicly ridiculed for their act of adultery.Despite his choice of guilt over shame, Mr.  Dimmesdale’s private self-inflicted inner turmoil that is exacerbated by the tortures of Roger Chillingworth, ate away at his physical being and mental state, causing much greater suffering than Hester’s public shame of the scarlet letter. Much of the suffering, physical and mental, that Arthur Dimmesdale endures is self-inflicted due to the immense weight of his guilty conscience. Fearing that he would not be able to bear the punishment from the public, he chose to remain anonymous in his sins. In doing so, he underestimated the amount of psycholog ical torture and suffering he would endure by his own hand.By only confessing to himself, he does not fulfill the requirements of repentance, for there is no one to forgive him but himself. He does not allow his conscience to be cleansed, and therefore must live with his sins. His emotional pain leads him to inflict pain with a â€Å"bloody scourge†, which he had often â€Å"plied on his own shoulders†(99). He inflicts great physical pain in addition to his mental torture. In the early Christian church, self-flagellation was imposed as a means of penance and purification for disobedient clergy and laity.In the bible, Proverbs relates that blows â€Å"cleanse away evil† and stripes wash the heart (Prov 20:30). He is trying to redeem and cleanse himself without confession, but this is impossible. Through this self-mutilation, he attempts to relieve his mental pain by inflicting self pain; he find this unsatisfying because he still neglects to partake in the most i mportant aspect of redemption, confession. He also rigorously fasts, as another attempt to cleanse his soul. Hawthorne writes, â€Å"it was his custom, too, as it has been that of many other pious Puritans, to fast, – not, however, like them†¦But rigorously, and until his knees trembled beneath him, as an act of penance†(99). Religiously, fasting is commonly used as a form of purification and focus on spirituality. Once again, he uses bodily pain as an attempt to relieve his mental suffering. By participating in this unsuccessful cleansing, he only subjects himself to greater psychological torture; what he studied and knew to be a cure of guilt and sin only amplifies his own. The situation becomes hopeless when his ways fail him, and this eats away at his religious beliefs, which are the basis of his entire life.He faces an entire identity crisis, and this is something Hester never had to endure. Yes, she withstood her own share of loneliness and suffering, but ne ver to the extreme where she turned to self-mutilation to relieve herself. He attempts to redeem his tarnished soul through various acts of contrition, but all is in vain because it is all done without a confession. His torture is all within himself; he is his own shunning, gossiping townspeople and his own rock-flinging children. There is nowhere for him to hide.He is fully absorbed by his sins and they eat away at him. Hester, who’s publicly tortured by others while in town, though it might be equally as hurtful at that time, is still lesser than Dimmesdale’s suufering. Hester has an escape route. She has the refuge of her home outside of town, where she can get away from the gossip and scorn. She also publicly embraces her accountability in the affair, which allows her to accept the punishment, move on, and make something good out of it. Hester becomes a maternal figure for the community as a result of her experiences.She cares for the poor and brings them food and clothing. By the end of the novel, the shame of the scarlet letter is long gone. She doesn’t owe anything to the townspeople anymore. Some even forget what the scarlet A stands for. Dimmesdale, on the other hand, as a well-respected minister, stands at the center of his community, being the advocate of religious and moral standards of that Puritan society. He must remain in town, outwardly preaching to others about piety and remaining sinless, and internally feeling like an imposter.Dimmesdale realizes his fault in hiding his sin, but his desire to repent is repeatedly overcome by his craving for public approval. He is their moral compass, yet he himself is lost. This drives Dimmesdale to further internalize his guilt and self-punishment and leads to still more deterioration in his physical and spiritual condition. Because of Dimmesdale’s decision to remain anonymous, he unconsciously creates a duality in personality within himself that results in the deterioration of his mental well-being.Dimmesdale, as the revered town minister, must keep up this dichotomy in personality; he is constantly praised for his goodness and asked for moral and spiritual advice, while he is tumultuous inside. Hester is free to be whom she pleases. The townspeople do not believe Dimmesdale’s protestations of sinfulness. Given his background and his fondness for rhetorical speech, Dimmesdale’s congregation generally interprets his sermons metaphorically rather than as expressions of any personal guilt.He plays the literal meaning of his words off against the context in which he speaks them. Dimmesdale's tone of voice, his position as minister, his reputation as a saintly man, and the genre of the sermon allow him to say, â€Å"I am the greatest sinner among you,† but be understood to be humble, pious, and godly. His inner self is desperately trying to confess, but his self concerned with public appearance only allows him to do it in a way that he won t be taken literally. He is essentially at war with himself.By remaining secret, Dimmesdale doomed himself to much greater suffering than if he were to be publicly condemned with Hester because he subjected himself to years of self-torture and an unyielding quest for unobtainable repentance. The role of Roger Chillingsworth in Dimmesdale’s torture amplifies the pain of the sin, causing much greater suffering than Hester who only interacted with the doctor on sparse occasions. As his name suggests, Roger Chillingworth is a man deficient of human warmth. His twisted, stooped, deformed shoulders mirror his distorted soul.Under the guise of a new doctor in town with wholesome intentions towards the young minister and his health, Chillingsworth gains his trust and they move in together forming very peculiar codependent relationship. Chillingworth needs Dimmesdale to nourish his intellect and to be the object of his obsessive desire that he can control and ultimately destroy; Dimme sdale needs Chillingworth to keep his guilt alive, the constant provoking from the doctor for Dimmesdale to reveal his inner sin forces Dimmesdale to be constantly reminded of his transgressions. Chillingworth is like a leech. He sucks Mr.Dimmesdale’s life force out of sick need for reparation for Dimmesdale’s actions against him. Dimmesdale is subconsciously aware of his dependence of Chillingworth, for he cannot and does not break away. Their relationship is described in this quote, â€Å"Nevertheless, time went on; a kind of intimacy, as we have said, grew up between these two cultivated minds, which had as wide a field as the whole sphere of human thought and study to meet upon; they discussed every topic of ethics and religion, of public affairs, and private character; they talked much, on both sides, of matters that seemed personal to themselves..†(P#).Chillingworth lived and thrived off the pain and guilt he constantly inflicted on Dimmesdale, and in a tw isted way Dimmesdale relied on this psychological torture to further his self-inflicted search for forgiveness. The role of Roger Chillingsworth in Dimmesdale’s torture intensifies Dimmesdale’s suffering, causing Dimmesdale to endure vastly more than Hester who was able to avoid the evil doctor. Some argue that it was Hester who suffered the most throughout the novel. They say that because of her crime Hester became secluded from the other people in her society.They exemplify this with the quote, â€Å"Who had been familiarly acquainted with Hester Prynne, were now impress as if they beheld her for the first time was the Scarlet Letter, so fantastically embroidered and illuminated upon her bosom. It had the effect of a spell taking her out of the ordinary relations with humanity and enclosing her in a sphere by herself. â€Å"(61). She became lonely, and the scarlet letter was a burden that Hester had to carry everyday of her life, and the symbol, which secluded her from any other human being.It caused Hester to be ostracized, but Dimmesdale's cowardice in not confessing lead ultimately, to his death. Hester had a horrible punishment: she had to wear a scarlet letter for the rest of her life. But Dimmesdale's internal struggle with his own cowardice and guilt was far worse than a scarlet letter. He suffered the most as he constantly punished himself for his sin. Although Hester suffered the public punishment she dealt with it well and took it in stride, ultimately creating a positive role for herself in the community and transforming the meaning of the scarlet letter.She was able to make amends and in time through good deeds, change the meaning of the scarlet letter from â€Å"adulteress† to â€Å"able†. Dimmesdale on the other hand, has to always bear their sin inside of him never allowing it to become public. He was never given the opportunity to make peace with himself. Instead of taking his penance publicly he does it privatel y. He was forced to continue to bear his private shame, while Hester was able to make peace with herself because she was strong enough to take her punishment, and grow despite of it.Suffering is commonly seen as an unconscious effort to ease painful feelings of guilt. Arthur Dimmesdale's choice of guilt over shame led him to experience a great deal of physical and emotional suffering. Hester admitted to her sin and had a clear conscience, which allowed her to move on with her life and grow as a person. Mr. Dimmesdale’s choice of anonymity in not confessing his wrongdoing to the public, led to his suffering through the guilt of his sin, a pain that was only aggravated by the tortures of Roger Chillingworth, and ultimately resulted in his painful and tragic death.

Cancer Therapies And The Lack Of Effectiveness - 1254 Words

Introduction This review will provide a brief investigation of current cancer therapies and the lack of effectiveness that these treatments provide while treating the disease. The aim of this review is to discuss the urgent need to develop new and effective cancer therapy options that can bridge the gap between the various types of cancer and effective cancer targeting. Chemotherapy and radiation treatments are commonly used as treatment options against cancer; however, one of the negative consequences is the possibility of incomplete tumor removal due to partial tumor penetration. Furthermore, these anticancer treatments lack targeting; chemotherapy and radiation will harm healthy tissue surrounding the cancer site, in addition to targeting malignant tissue. As a result of partial penetration and lack of malignant tissue targeting, the possibility exists that cancer will reoccur within the patient. Autophagy is the cellular process of discarding cellular products via lysosomes, such as proteins or organelles that have lost their function. Autophagy is a form of catabolic metabolism that allows the cells to recycle nutrients under stressful conditions. In a premalignant cell, autotrophy is the mechanism by which that inhibits cell proliferation. Cancer cells utilize autophagy as malignant cells must survive in harsh environments, such as hypoxia and nutrient depletion. In conflict with using radiation as a cancer treat is the fact that radiation promotes autophagy;Show MoreRelatedA Study On The Weaken The Colon s Normal Function917 Words   |  4 Pagesaddition, the majority of fruits and vegetables on the Gerson diet are mainly positive on the alkalinity chart which adds to their effectiveness as cancer thrives in an acidic environment. The liquid form is preferred for the diet as it is a more efficient method to get the most nutrients into the system in comparison to a solid diet. Congruently, the Gerson Therapy requires that a diet that is lacking of pesticides, herbicides and preservatives to prevent the effects of a poisoned soil on a poisedRead MoreA Research Study On Cancer Essay1425 Words   |  6 PagesCancer remains a leading cause of death in the United States, with 590,000 adults and 2,000 children and adolescents succumbing to this disease in 2015 (NCI, 2016d). The lesser known statistic is that survivorship has more than doubled in 22 years and survivors are expected to comprise more than 5% of the U.S. population by 2024 (NCI, 2016d). Cancer incidence remains relatively unchanged; a contributing cause for increased survivorship is effective therapy (Centers for Disease Control and PreventionRead MoreHealth, Infrastructure, And Defense885 Words   |  4 Pageshealthcare is one not spent on education, infrastructure, or defense (Tanner).† Several key healthcare costs that can be attributed to the large amount of spending include an over-diag nosing of prostate and breast cancer, the desire for the newest, more expensive technology despite a lack of evidence that it is more effective, and individuals not properly weighing their costs and benefits. If we can manage to reduce spending as a result of these issues, our country may be able to drastically reduceRead MorePain Management in the Oncology Patient1605 Words   |  6 Pages16 subjects were interviewed. Ages ranged from 29 - 62, with an average age of 41. The average experience was 15 years. Results Common concerns were found which included; lack of education on pain management, inability to recognize an individualized plan of care, failure to communicate with the physician about pain, and lack of self-awareness of each nurse’s practice. Limitations The study was only done at one facility. The demographic characteristics of the nurses were all similar so it did notRead MoreWhy Americans Should Embrace Alternative Medicine1300 Words   |  6 PagesMany, such as Dr. Andrew Weil, swear by CAM’s effectiveness and urge for a more patient-centered approach to care (Relman). While CAM has no shortage of critics, a growing body of research is indicating the effectiveness of many CAM therapies in treating a variety of conditions. Patients, physicians, and researchers sometimes find that CAM therapies are more practical or appropriate for treating a condition than conventional treatment. Low-risk CAM therapies should be more thoroughly researched, selectivelyRead MoreA Study on the Affect of Music on Patients1666 Words   |  7 PagesCritical Analysis of Nominated Literature: Lee-Chen Chen and his colleagues conducted a study on how music intervention or therapy lessens pre-radiotherapy anxiety in oncology patients through a fifteen-minute procedure. The purpose of the research was to examine the impact of music therapy and intervention on lessening pre-radiotherapy anxiety in these patients. The researchers carried out their study because of the tendency by oncology patients to react to radiation treatment with anxiety thatRead MoreCancer Is A Serious And Ever Growing Disease Essay1489 Words   |  6 PagesCancer is a serious and ever growing disease throughout the United States and across the globe. According to data from the National Cancer Institute (2016), about 39.6% of men and women will receive a cancer diagnosis within their lifetime. Due to advancements in screening and treatment, more people are now living with cancer longer than ever before. In 2014, there were close to 14.5 million people living with a cancer diagnosis and this number is going to rise nearly 5 million over the followingRead MoreTaking a Look at Breast Cancer1760 Words   |  7 PagesAccording to the Cancer Facts and Figures 2014 by the American Cancer Society, an estimated number of 232,670 women in the United States will be diagnosed with breast cancer, and about 2,360 new cases are expected in men. Breast cancer will possibly cause death to more than 40,000 female patients and 400 male patients in 2014. Excluding skin cancer, breast cancer is the most common cancer that American women are diagnosed with. Additionally, breast cancer ranks second in the most deadly cancers among womenRead MoreSymptoms And Treatment Of Breast Cancer Essay1032 Words   |  5 PagesBreast cancers are classified by several classifications as: - Histopathology - Grades - Stages - Receptor status. Each of these influences the prognosis and can affect treatment response. Description of a breast cancer optimally includes all of these factors: †¢ Histopathology: Breast cancer is usually classified primarily by its histological appearance. Most breast cancers are derived from the epithelium lining the ducts or lobules, and these cancers are classified as ductal or lobular carcinomaRead MoreThe Potential And Its Effects On Cancer Cells1535 Words   |  7 PagesLimitless replicative potential is an acquired capability of many cancer cells, and it was listed as one of the original hallmarks of cancer [1]. It is mostly achieved by upregulation of telomerase, a reverse transcriptase DNA synthesis enzyme that maintains the telomeres length. Most tumor cells have a high level of telomerase activity but short telomeres due to prior divisions before achieving telomerase-activating malignancies [2]. In contrast, normal progenitor cells and stem cells have relatively

`` Masters Of Desire The Culture Of American Advertising

Since the mid to late 1900’s, the advertising industry has taken off and found new ways to persuade consumers to purchase products. As is the case with most things nowadays, social media has been a monumental part in the above mentioned forward progression the advertising industry has faced. Therefore, given the modern day advances of technology, social media and advertisers have found it increasingly more easy to join forces along the journey of fusing consumers into one massive cache. However, regardless of new advances, analysts have made an abundance of shocking discoveries that besmirch advertisers and their work in recent decades. As Jack Solomon wrote in his article, â€Å"Masters of Desire: The Culture of American Advertising†, â€Å"if†¦show more content†¦(Twitchell, p. 178) As if this tidbit of information was not enough to raise awareness of the bad side effects that come along with social media and advertising, a study was conducted recently to de termine just how important advertisers found ethics to be; the results were shocking. It turns out that among twenty-nine different advertising agencies, two general groups were able to be formed: â€Å"those who feel ethics is largely irrelevant to advertising, and those who ‘typically recognized moral issues and talked about them inside the agency with their coworkers and outside the agency with their clients and potential clients.’† (Drumright and Murphy, 2009) Unfortunately, the majority of the agencies who were interviewed fell into the category of believing that ethics is largely irrelevant to advertising. Since ethics turn out to be of so little concern in the advertising industry, and since advertisements clutter social media, it is fair to conclude that said industries are not in existence to look out for consumers, but rather to provide a platform for sales and increased revenue. As most everyone knows, the American culture has become subject to an inn umerable amount of stereotypes that are based upon just about any aspect of life. It is clear that this is unhealthy and provides for an unsafe environment for many American citizens. Regardless, social media and advertising essentially encourage theShow MoreRelatedJack Solomon s Master s Of Desire : The Culture Of American Advertising1214 Words   |  5 Pageswhat American’s want and desire in their lives. According to Jack Solomon in his essay, â€Å"Master’s of Desire: The Culture of American Advertising,† Jack Solomon claims: â€Å"Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs†(Solomon). Advertisers continue to promote the American dream of what a women’sRead MoreDkny Ad Analysis1331 Words   |  6 Pagesportrays the secondary message tha t by wearing the Be Delicious perfume, women will be more sensual like the woman shown. DKNY’s use of these sexual overtones allows this advertisement to be effective. Jack Solomon, the author of â€Å"Masters of Desire: The Culture of American Advertising† explains the great success sexual innuendos in advertisements have. He states, â€Å"Sex never fails as an attention-getter...and†¦advertisers like to bet on a sure thing. Ad people refer to the proliferation of†¦ads as ‘clutterRead MoreThe American Paradox1049 Words   |  5 Pagesaround the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s â€Å"Master of Desire: The Culture of American Advertising†, the contradiction lies in the desire to strive above the crowd and the quest for social equality. The American dream glamorizes the fantasy of equality where each American citizen experience the characteristics associated with the American culture. In other words, it is every American right to pursue and obtain the great offersRead MoreConsumerism Warping Human Values : We Are Consumers1696 Words   |  7 Pagescreated a consumption-oriented ideology that ultimately transformed American culture and life, as we know it. This multi-dimensional approach shifted nineteenth-century American values of frugality, moderation, and self-denial to periodic leisure, compulsive spending, and individual self-fulfillment. There are three main factors that contributed to this transformation: radio and billboards, credit, and mind-cure religion. Consumer culture developed out of the rise of modernity and the historical emergenceRead MoreAmerican Popular Culture : Sexual Abuse1180 Words   |  5 PagesAmerican Popular Culture There’s a common saying that â€Å"sex sells†, which turns out to be true according to pop culture. However, it’s not just a sexual appeal that is shown, it’s also a fantasy of sexual abuse. â€Å"Sex in advertising is the use of sexually provocative or erotic imagery that is designed to arouse a certain group of people† (Suggett). Advertisers are manipulating the human desires to make their products sell. It’s products that sell, are products that can capture anyone’s attentionRead MoreTobacco Companies Using Advertising Tactics That Target Teenagers1487 Words   |  6 PagesTobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising bec ause it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increaseRead MoreThe Adverse Effects Of Advertising On Children1428 Words   |  6 PagesThe Adverse Effects of Advertising on Children By: David Tran Advance Placement Psychology Mr. Cuetara 6/4/2015 Abstract Advertisers have been targeting children to market their products to for years now. The purpose of this report is to expose the advertisers and large corporations’ adverse effects on children all for the sake of making an extra buck. The targeting of children by advertisers has left us with a â€Å"obesity epidemic† whichRead MoreComparing Contrasting American Japanese Marketing Essay1351 Words   |  6 Pages although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments. CULTURAL INFLUENCES â€Å"It should not be surprisingRead MoreComparing and Contrasting American and Japanese Marketing Essay1307 Words   |  6 Pages although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments. CULTURAL INFLUENCES â€Å"It should not be surprisingRead MoreAnalysis : The Dissent By Thomas Frank1346 Words   |  6 PagesConformity was once a common concept accepted by many Americans. Citizens were expected to participate in similar behavior, activities, and lifestyles. Advertisers used the desire to conform to societal ideologies in order to endorse and sell their products. However, during the 1950’s cultural revolution, Beats movement, individuals began dismissing the need to conform and began expressing their own individual endeavors. As the result of the rejection of collective conformity advertisers converted

manage the marketing process - 1361 Words

BSBMKG603B Manage the marketing process ASSESSMENT 1 1. Marketing activities: Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities†¦show more content†¦To work effectively and efficiently, delegation of work would be as below: ââ€"  ââ€"  ââ€"  ââ€"  I – in-store promotions Tony – web pages Marie – advertising/PR Lamberts consulting – market research and marketing audits. 7. For Summary notes, you must include the point below: Communication: Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees. Houzit in short needs to communicate effectively and engage in two flow communication and need to perform the task below: ââ€"  shared emailing ââ€"  formal meetings ââ€"  informal meetings ââ€"  team visits – stores ASSESSMENT 2 1. Strategies: A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer). Below strategies are applicable to Houzit for staffing its company: ââ€"  maintain enthusiasm ââ€"  use of wall charts to monitor progress ââ€"  informal chat ââ€"  formal weekly meetings. 2. Resources: Some important resources need to be enhanced by Houzit are such as: ââ€"  key person report ââ€"  greatest need ââ€"  greatest returnShow MoreRelatedMarketing Mix - Service 7 Ps1528 Words   |  7 PagesCONTINUUM LEARNING PTE LTD 7Ps of Services Marketing Companies are competing strategically through service quality for greater differentiation in todays competitive marketplace. Successful companies focus on the services-dominant paradigm with investment in people, technology, human resources policies, and compensation linked to service performance of employees. This is important because contact employees’ attitudes and behaviours significantly influence the quality of service. They present theRead MoreMarketing Of A Good Cash Flow973 Words   |  4 Pages Marketing plays an important part in successful business undertakings role. The way one markets one’s business will determine one’s level of success or failure process. The major factor to successful marketing is to know the customers’ demands, supplies, and mindset. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers in positive situations as much as possible. Ask for their advice, problems, and insights in everyRead MoreCustomer Relationship Management (CRM)845 Words   |  3 Pagesthem. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meet those needs and increase your bottom line at the same time. Thi s strategy depends on gathering lots of pieces of information about customers and market trends so you canRead MoreTen Reasons to Outsource Digital Marketing to a Third Party1299 Words   |  5 Pages10 reasons to outsource your digital marketing to a third party The decision to outsource a marketing function such as digital marketing can be both strategic and tactical. In general, many companies, as a principle, outsource any activity that is not core to their business. At the tactical level, companies often find themselves short of digital marketing resources to respond to a rapid pace at which it operates across different platforms. Whats right for your company? 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Different types of sell-side e-commerce sites are transactional e-commerce sites, which are, Services-oriented relationship-building web sites, Brand-building sites, and Portal, publisher or media sites. Digital marketing, e-marketing is another field which is closely related to e-commerce. Digital marketing involvesRead MoreAutotech Company : Business Analysis1633 Words   |  7 Pagesregularly to achieve organizational objective. The major functions of business are production, selling, financing, marketing, personnel, inventory etc. At present Autotech Company does all these functions without using Information systems. It keeps record of buying and selling of its products, products designing, manufacturing planning, financial management, advertisement, marketing management, Human resources management etc. on paper and manually does tasks those need to pass through various departmentsRead MoreSwot Analysis Of Under Armour972 Words   |  4 PagesUnder Armour will partner with a lo cal company to handle the manufacturing and distribution of a new premium athletic shoe. Under Armour specialized in product development, marketing and securing endorsement and sponsorship deals. Action/Relaxo specializes in manufacturing and distributing their shoes. Together these two companies will be able produce a premium athletic shoe that will appeal to millennials, the middle class and athletics. A multidivisional structure combining these two companiesRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesPart I Theoretical Study Chapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growthRead MoreMy Career Statement For Marketing1160 Words   |  5 PagesNow before I start to talk about my career findings for marketing let me start off by saying, finding a career inspiration is a matter of thinking what wake up every morning for school. Inspiration will always be around oneself, but first, one must have a 100% mindset to continue that goals. In order to find the right career for oneself, one must evaluate interests from deep within themselves. Therefore one must examine all kinds’ of abilities and values to determine a decision. With all the positions

Pest Russia Free Essays

Political – The political risks are the same in any emerging market and all have to be considered by the possible new organisation. ? Russia has a reputation for organised crime and corruption which has long been an issue for any investors. ? There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. We will write a custom essay sample on Pest Russia or any similar topic only for you Order Now Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering the country. ? There are a number of policies, laws, marketing and advertising, and health and safety requirements which all international organisations must adhere to – if they do not they will be punished and may not be able to expand within Russia. Economical – Economic growth, population size and income are some of the factors which affect the choice location of firms. This transitional economy is known for high rate of inflation, foreign trade deficits, high rates of unemployment and high costs of capital. ? Although the low labour costs are often what attracts organisations to this emerging market there are a number of hurdles which they must get over before they even get to that stage. ? The global economic crisis has caused the price of oil and gas to ‘dwindle’ which has caused huge fluctuations in the Rouble. ‘The EIUU forecasts 2. 5% GDP growth for 2010 and 4. 1% for 2011, which represents a stronger and quicker rebound than in Western Europe’ (Geieregger, Chawala and Veller 2009) ? ‘Russia has undergone significant changes since the collapse of the Soviet Union, moving from a globally-isolates, centrally-planned economy to a more market-based and globally-integrated economy’ (Central Intelligence Agency 2010). Social Russia has the largest land mass in the world spanning over 17,000,000 square kilometres. ? Russia has a low populations growth at -0. 465% Technological ? Certain parts of Russia are improving on their infrastructure. For example Sochi are developing the local rail network as well as redeveloping one of their airport terminals in order to be able to hand the pressure from visitors at the 2014 Olympic Games How to cite Pest Russia, Papers