`` Masters Of Desire The Culture Of American Advertising

Since the mid to late 1900’s, the advertising industry has taken off and found new ways to persuade consumers to purchase products. As is the case with most things nowadays, social media has been a monumental part in the above mentioned forward progression the advertising industry has faced. Therefore, given the modern day advances of technology, social media and advertisers have found it increasingly more easy to join forces along the journey of fusing consumers into one massive cache. However, regardless of new advances, analysts have made an abundance of shocking discoveries that besmirch advertisers and their work in recent decades. As Jack Solomon wrote in his article, â€Å"Masters of Desire: The Culture of American Advertising†, â€Å"if†¦show more content†¦(Twitchell, p. 178) As if this tidbit of information was not enough to raise awareness of the bad side effects that come along with social media and advertising, a study was conducted recently to de termine just how important advertisers found ethics to be; the results were shocking. It turns out that among twenty-nine different advertising agencies, two general groups were able to be formed: â€Å"those who feel ethics is largely irrelevant to advertising, and those who ‘typically recognized moral issues and talked about them inside the agency with their coworkers and outside the agency with their clients and potential clients.’† (Drumright and Murphy, 2009) Unfortunately, the majority of the agencies who were interviewed fell into the category of believing that ethics is largely irrelevant to advertising. Since ethics turn out to be of so little concern in the advertising industry, and since advertisements clutter social media, it is fair to conclude that said industries are not in existence to look out for consumers, but rather to provide a platform for sales and increased revenue. As most everyone knows, the American culture has become subject to an inn umerable amount of stereotypes that are based upon just about any aspect of life. It is clear that this is unhealthy and provides for an unsafe environment for many American citizens. Regardless, social media and advertising essentially encourage theShow MoreRelatedJack Solomon s Master s Of Desire : The Culture Of American Advertising1214 Words   |  5 Pageswhat American’s want and desire in their lives. According to Jack Solomon in his essay, â€Å"Master’s of Desire: The Culture of American Advertising,† Jack Solomon claims: â€Å"Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs†(Solomon). Advertisers continue to promote the American dream of what a women’sRead MoreDkny Ad Analysis1331 Words   |  6 Pagesportrays the secondary message tha t by wearing the Be Delicious perfume, women will be more sensual like the woman shown. DKNY’s use of these sexual overtones allows this advertisement to be effective. Jack Solomon, the author of â€Å"Masters of Desire: The Culture of American Advertising† explains the great success sexual innuendos in advertisements have. He states, â€Å"Sex never fails as an attention-getter...and†¦advertisers like to bet on a sure thing. Ad people refer to the proliferation of†¦ads as ‘clutterRead MoreThe American Paradox1049 Words   |  5 Pagesaround the western concept. Both of these advertising tactics supports an American paradox. As argued in Jack Solomon’s â€Å"Master of Desire: The Culture of American Advertising†, the contradiction lies in the desire to strive above the crowd and the quest for social equality. The American dream glamorizes the fantasy of equality where each American citizen experience the characteristics associated with the American culture. In other words, it is every American right to pursue and obtain the great offersRead MoreConsumerism Warping Human Values : We Are Consumers1696 Words   |  7 Pagescreated a consumption-oriented ideology that ultimately transformed American culture and life, as we know it. This multi-dimensional approach shifted nineteenth-century American values of frugality, moderation, and self-denial to periodic leisure, compulsive spending, and individual self-fulfillment. There are three main factors that contributed to this transformation: radio and billboards, credit, and mind-cure religion. Consumer culture developed out of the rise of modernity and the historical emergenceRead MoreAmerican Popular Culture : Sexual Abuse1180 Words   |  5 PagesAmerican Popular Culture There’s a common saying that â€Å"sex sells†, which turns out to be true according to pop culture. However, it’s not just a sexual appeal that is shown, it’s also a fantasy of sexual abuse. â€Å"Sex in advertising is the use of sexually provocative or erotic imagery that is designed to arouse a certain group of people† (Suggett). Advertisers are manipulating the human desires to make their products sell. It’s products that sell, are products that can capture anyone’s attentionRead MoreTobacco Companies Using Advertising Tactics That Target Teenagers1487 Words   |  6 PagesTobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn’t advertise teen smoking. Many teens may be lured to believe cigarette advertising bec ause it has been part of the American Culture for years, magazine ads and the media target young people, and these companies receive a drastic increaseRead MoreThe Adverse Effects Of Advertising On Children1428 Words   |  6 PagesThe Adverse Effects of Advertising on Children By: David Tran Advance Placement Psychology Mr. Cuetara 6/4/2015 Abstract Advertisers have been targeting children to market their products to for years now. The purpose of this report is to expose the advertisers and large corporations’ adverse effects on children all for the sake of making an extra buck. The targeting of children by advertisers has left us with a â€Å"obesity epidemic† whichRead MoreComparing Contrasting American Japanese Marketing Essay1351 Words   |  6 Pages although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments. CULTURAL INFLUENCES â€Å"It should not be surprisingRead MoreComparing and Contrasting American and Japanese Marketing Essay1307 Words   |  6 Pages although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments. CULTURAL INFLUENCES â€Å"It should not be surprisingRead MoreAnalysis : The Dissent By Thomas Frank1346 Words   |  6 PagesConformity was once a common concept accepted by many Americans. Citizens were expected to participate in similar behavior, activities, and lifestyles. Advertisers used the desire to conform to societal ideologies in order to endorse and sell their products. However, during the 1950’s cultural revolution, Beats movement, individuals began dismissing the need to conform and began expressing their own individual endeavors. As the result of the rejection of collective conformity advertisers converted

manage the marketing process - 1361 Words

BSBMKG603B Manage the marketing process ASSESSMENT 1 1. Marketing activities: Any activities that a business or organization undertakes to build brand awareness are known as marketing activities. Even in a time period in which it is easier to create robust marketing materials than ever, the irony is that the larger number of resources means that the competition is only getting stiffer every day. Engaging in marketing activities on a daily basis is vital for ensuring the growth and success of any company. The marketing plan for Houzit stores was developed over 12 months ago and I am actively engaged in implementing the strategies to achieve the marketing objectives. Specifically, I am instigating those marketing activities†¦show more content†¦To work effectively and efficiently, delegation of work would be as below: ââ€"  ââ€"  ââ€"  ââ€"  I – in-store promotions Tony – web pages Marie – advertising/PR Lamberts consulting – market research and marketing audits. 7. For Summary notes, you must include the point below: Communication: Business communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees. Houzit in short needs to communicate effectively and engage in two flow communication and need to perform the task below: ââ€"  shared emailing ââ€"  formal meetings ââ€"  informal meetings ââ€"  team visits – stores ASSESSMENT 2 1. Strategies: A business strategy is the means by which it sets out to achieve its desired ends (objectives). It can simply be described as a long-term business planning. Typically a business strategy will cover a period of about 3-5 years (sometimes even longer). Below strategies are applicable to Houzit for staffing its company: ââ€"  maintain enthusiasm ââ€"  use of wall charts to monitor progress ââ€"  informal chat ââ€"  formal weekly meetings. 2. Resources: Some important resources need to be enhanced by Houzit are such as: ââ€"  key person report ââ€"  greatest need ââ€"  greatest returnShow MoreRelatedMarketing Mix - Service 7 Ps1528 Words   |  7 PagesCONTINUUM LEARNING PTE LTD 7Ps of Services Marketing Companies are competing strategically through service quality for greater differentiation in todays competitive marketplace. Successful companies focus on the services-dominant paradigm with investment in people, technology, human resources policies, and compensation linked to service performance of employees. This is important because contact employees’ attitudes and behaviours significantly influence the quality of service. They present theRead MoreMarketing Of A Good Cash Flow973 Words   |  4 Pages Marketing plays an important part in successful business undertakings role. The way one markets one’s business will determine one’s level of success or failure process. The major factor to successful marketing is to know the customers’ demands, supplies, and mindset. They are the ones to determine whether one stays in business. Look for ways to gather as much insight and suggestions from customers in positive situations as much as possible. Ask for their advice, problems, and insights in everyRead MoreCustomer Relationship Management (CRM)845 Words   |  3 Pagesthem. Good customer relationships are at the core of business achievement. There are many technological mechanisms to CRM, but thinking about CRM in mainly technological terms is a mistake. The more useful way to think about CRM is as a calculated process that will help you better understand your customers’ needs and how you can meet those needs and increase your bottom line at the same time. Thi s strategy depends on gathering lots of pieces of information about customers and market trends so you canRead MoreTen Reasons to Outsource Digital Marketing to a Third Party1299 Words   |  5 Pages10 reasons to outsource your digital marketing to a third party The decision to outsource a marketing function such as digital marketing can be both strategic and tactical. In general, many companies, as a principle, outsource any activity that is not core to their business. At the tactical level, companies often find themselves short of digital marketing resources to respond to a rapid pace at which it operates across different platforms. Whats right for your company? Following are general guidelinesRead MoreSocial Media Marketing Is Not A Set It And Forget It1042 Words   |  5 PagesI have said it before and I ll say it again; social media marketing is not a set it and forget it marketing tactic. It takes a lot of work and consistency. It s complicated and can quickly get messy. Those playing the role of a social media manager can attest to the fact that toady s posting, tweeting, snapping, and all those other social posting terms in use today are complex efforts. A multitude of elements goes into a social media campaign such as images, videos, writing, analytics, schedulingRead MoreImpact Of E Commerce On Global Economy1352 Words   |  6 Pagesbusiness process perspective, service perspective, and online perspective for buying and selling of products and information online are few to consider for developing e-commerce strategy. Different types of sell-side e-commerce sites are transactional e-commerce sites, which are, Services-oriented relationship-building web sites, Brand-building sites, and Portal, publisher or media sites. Digital marketing, e-marketing is another field which is closely related to e-commerce. Digital marketing involvesRead MoreAutotech Company : Business Analysis1633 Words   |  7 Pagesregularly to achieve organizational objective. The major functions of business are production, selling, financing, marketing, personnel, inventory etc. At present Autotech Company does all these functions without using Information systems. It keeps record of buying and selling of its products, products designing, manufacturing planning, financial management, advertisement, marketing management, Human resources management etc. on paper and manually does tasks those need to pass through various departmentsRead MoreSwot Analysis Of Under Armour972 Words   |  4 PagesUnder Armour will partner with a lo cal company to handle the manufacturing and distribution of a new premium athletic shoe. Under Armour specialized in product development, marketing and securing endorsement and sponsorship deals. Action/Relaxo specializes in manufacturing and distributing their shoes. Together these two companies will be able produce a premium athletic shoe that will appeal to millennials, the middle class and athletics. A multidivisional structure combining these two companiesRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesPart I Theoretical Study Chapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growthRead MoreMy Career Statement For Marketing1160 Words   |  5 PagesNow before I start to talk about my career findings for marketing let me start off by saying, finding a career inspiration is a matter of thinking what wake up every morning for school. Inspiration will always be around oneself, but first, one must have a 100% mindset to continue that goals. In order to find the right career for oneself, one must evaluate interests from deep within themselves. Therefore one must examine all kinds’ of abilities and values to determine a decision. With all the positions

Pest Russia Free Essays

Political – The political risks are the same in any emerging market and all have to be considered by the possible new organisation. ? Russia has a reputation for organised crime and corruption which has long been an issue for any investors. ? There are very strict laws in Russia to do with mode of entry and so the country usually prefers to trade with its former Soviet allies. We will write a custom essay sample on Pest Russia or any similar topic only for you Order Now Potential tourists could be eliminated from entering Russia due to the strict rules on visas for all tourists entering the country. ? There are a number of policies, laws, marketing and advertising, and health and safety requirements which all international organisations must adhere to – if they do not they will be punished and may not be able to expand within Russia. Economical – Economic growth, population size and income are some of the factors which affect the choice location of firms. This transitional economy is known for high rate of inflation, foreign trade deficits, high rates of unemployment and high costs of capital. ? Although the low labour costs are often what attracts organisations to this emerging market there are a number of hurdles which they must get over before they even get to that stage. ? The global economic crisis has caused the price of oil and gas to ‘dwindle’ which has caused huge fluctuations in the Rouble. ‘The EIUU forecasts 2. 5% GDP growth for 2010 and 4. 1% for 2011, which represents a stronger and quicker rebound than in Western Europe’ (Geieregger, Chawala and Veller 2009) ? ‘Russia has undergone significant changes since the collapse of the Soviet Union, moving from a globally-isolates, centrally-planned economy to a more market-based and globally-integrated economy’ (Central Intelligence Agency 2010). Social Russia has the largest land mass in the world spanning over 17,000,000 square kilometres. ? Russia has a low populations growth at -0. 465% Technological ? Certain parts of Russia are improving on their infrastructure. For example Sochi are developing the local rail network as well as redeveloping one of their airport terminals in order to be able to hand the pressure from visitors at the 2014 Olympic Games How to cite Pest Russia, Papers

The 1987 Constitution of the Republic of the Philippines free essay sample

THE 1987 CONSTITUTION OF THE REPUBLIC OF THE PHILIPPINES PREAMBLE We, the sovereign Filipino people, imploring the aid of Almighty God, in order to build a just and humane society, and establish a Government that shall embody our ideals and aspirations, promote the common good, conserve and develop our patrimony, and secure to ourselves and our posterity, the blessings of independence and democracy under the rule of law and a regime of truth, justice, freedom, love, equality, and peace, do ordain and promulgate this Constitution. ARTICLE I NATIONAL TERRITORY The national territory comprises the Philippine archipelago, with all the islands and waters embraced therein, and all other territories over which the Philippines has sovereignty or jurisdiction, consisting of its terrestrial, fluvial and aerial domains, including its territorial sea, the seabed, the subsoil, the insular shelves, and other submarine areas. The waters around, between, and connecting the islands of the archipelago, regardless of their breadth and dimensions, form part of the internal waters of the Philippines. ARTICLE II DECLARATION OF PRINCIPLES AND STATE POLICIES PRINCIPLES Section 1. The Philippines is a democratic and republican State. Sovereignty resides in the people and all government authority emanates from them. Section 2. The Philippines renounces war as an instrument of national policy, adopts the generally accepted principles of international law as part of the law of the land and adheres to the policy of peace, equality, justice, freedom, cooperation, and amity with all nations. Section 3. Civilian authority is, at all times, supreme over the military. The Armed Forces of the Philippines is the protector of the people and the State. Its goal is to secure the sovereignty of the State and the integrity of the national territory. Section 4. The prime duty of the Government is to serve and protect the people. The Government may call upon the people to defend the State and, in the fulfillment thereof, all citizens may be required, under conditions provided by law, to render personal, military or civil service. Section 5. The maintenance of peace and order, the protection of life, liberty, and property, and promotion of the general welfare are essential for the enjoyment by all the people of the blessings of democracy. Section 6. The separation of Church and State shall be inviolable. STATE POLICIES Section 7. The State shall pursue an independent foreign policy. In its relations with other states, the paramount consideration shall be national sovereignty, territorial integrity, national interest, and the right to self-determination. Section 8. The Philippines, consistent with the national interest, adopts and pursues a policy of freedom from nuclear weapons in its territory. Section 9. The State shall promote a just and dynamic social order that will ensure the prosperity and independence of the nation and free the people from poverty through policies that provide adequate social services, promote full employment, a rising standard of living, and an improved quality of life for all. Section 10. The State shall promote social justice in all phases of national development. Section 11. The State values the dignity of every human person and guarantees full respect for human rights. Section 12. The State recognizes the sanctity of family life and shall protect and strengthen the family as a basic autonomous social institution. It shall equally protect the life of the mother and the life of the unborn from conception. The natural and primary right and duty of parents in the rearing of the youth for civic efficiency and the development of moral character shall receive the support of the Government. Section 13. The State recognizes the vital role of the youth in nation-building and shall promote and protect their physical, moral, spiritual, intellectual, and social well-being. It shall inculcate in the youth patriotism and nationalism, and encourage their involvement in public and civic affairs. Section 14. The State recognizes the role of women in nation-building, and shall ensure the fundamental equality before the law of women and men. Section 15. The State shall protect and promote the right to health of the people and instill health consciousness among them. Section 16. The State shall protect and advance the right of the people to a balanced and healthful ecology in accord with the rhythm and harmony of nature. Section 17. The State shall give priority to education, science and technology, arts, culture, and sports to foster patriotism and nationalism, accelerate social progress, and promote total human liberation and development. Section 18. The State affirms labor as a primary social economic force. It shall protect the rights of workers and promote their welfare. Section 19. The State shall develop a self-reliant and independent national economy effectively controlled by Filipinos. Section 20. The State recognizes the indispensable role of the private sector, encourages private enterprise, and provides incentives to needed investments. Section 21. The State shall promote comprehensive rural development and agrarian reform. Section 22. The State recognizes and promotes the rights of indigenous cultural communities within the framework of national unity and development. Section 23. The State shall encourage non-governmental, community-based, or sectoral organizations that promote the welfare of the nation. Section 24. The State recognizes the vital role of communication and information in nation-building. Section 25. The State shall ensure the autonomy of local governments. Section 26. The State shall guarantee equal access to opportunities for public service and prohibit political dynasties as may be defined by law. Section 27. The State shall maintain honesty and integrity in the public service and take positive and effective measures against graft and corruption. Section 28. Subject to reasonable conditions prescribed by law, the State adopts and implements a policy of full public disclosure of all its transactions involving public interest. ARTICLE III BILL OF RIGHTS Section 1. No person shall be deprived of life, liberty, or property without due process of law, nor shall any person be denied the equal protection of the laws. Section 2. The right of the people to be secure in their persons, houses, papers, and effects against unreasonable searches and seizures of whatever nature and for any purpose shall be inviolable, and no search warrant or warrant of arrest shall issue except upon probable cause to be determined personally by the judge after examination under oath or affirmation of the complainant and the witnesses he may produce, and particularly describing the place to be searched and the persons or things to be seized. Section 3. 1) The privacy of communication and correspondence shall be inviolable except upon lawful order of the court, or when public safety or order requires otherwise, as prescribed by law. (2) Any evidence obtained in violation of this or the preceding section shall be inadmissible for any purpose in any proceeding. Section 4. No law shall be passed abridging the freedom of speech, of expression, or of the press, or the right of the people peaceably to assemble and petition the government for redress of grievances. Section 5. No law shall be made respecting an establishment of religion, or prohibiting the free exercise thereof. The free exercise and enjoyment of religious profession and worship, without discrimination or preference, shall forever be allowed. No religious test shall be required for the exercise of civil or political rights. Section 6. The liberty of abode and of changing the same within the limits prescribed by law shall not be impaired except upon lawful order of the court. Neither shall the right to travel be impaired except in the interest of national security, public safety, or public health, as may be provided by law. Section 7. The right of the people to information on matters of public concern shall be recognized. Access to official records, and to documents and papers pertaining to official acts, transactions, or decisions, as well as to government research data used as basis for policy development, shall be afforded the citizen, subject to such limitations as may be provided by law. Section 8. The right of the people, including those employed in the public and private sectors, to form unions, associations, or societies for purposes not contrary to law shall not be abridged. Section 9. Private property shall not be taken for public use without just compensation. Section 10. No law impairing the obligation of contracts shall be passed. Section 11. Free access to the courts and quasi-judicial bodies and adequate legal assistance shall not be denied to any person by reason of poverty. Section 12. (1) Any person under investigation for the commission of an offense shall have the right to be informed of his right to remain silent and to have competent and independent counsel preferably of his own choice. If the person cannot afford the services of counsel, he must be provided with one. These rights cannot be waived except in writing and in the presence of counsel. 2) No torture, force, violence, threat, intimidation, or any other means which vitiate the free will shall be used against him. Secret detention places, solitary, incommunicado, or other similar forms of detention are prohibited. (3) Any confession or admission obtained in violation of this or Section 17 hereof shall be inadmissible in evidence against him. (4) The law shall provide for penal and c ivil sanctions for violations of this section as well as compensation to the rehabilitation of victims of torture or similar practices, and their families. Section 13. All persons, except those charged with offenses punishable by reclusion perpetua when evidence of guilt is strong, shall, before conviction, be bailable by sufficient sureties, or be released on recognizance as may be provided by law. The right to bail shall not be impaired even when the privilege of the writ of habeas corpus is suspended. Excessive bail shall not be required. Section 14. (1) No person shall be held to answer for a criminal offense without due process of law. 2) In all criminal prosecutions, the accused shall be presumed innocent until the contrary is proved, and shall enjoy the right to be heard by himself and counsel, to be informed of the nature and cause of the accusation against him, to have a speedy, impartial, and public trial, to meet the witnesses face to face, and to have compulsory process to secure the attendance of witnesses and the production of evidence in his behalf. However, after arraignment, trial may proceed notwithstanding the absence of the accused: Provided, that he has been duly notified and his failure to appear is unjustifiable. Section 15. The privilege of the writ of habeas corpus shall not be suspended except in cases of invasion or rebellion, when the public safety requires it. Section 16. All persons shall have the right to a speedy disposition of their cases before all judicial, quasi-judicial, or administrative bodies. Section 17. No person shall be compelled to be a witness against himself. Section 18. (1) No person shall be detained solely by reason of his political beliefs and aspirations. (2) No involuntary servitude in any form shall exist except as a punishment for a crime whereof the party shall have been duly convicted. Section 19. (1) Excessive fines shall not be imposed, nor cruel, degrading or inhuman punishment inflicted. Neither shall death penalty be imposed, unless, for compelling reasons involving heinous crimes, the Congress hereafter provides for it. Any death penalty already imposed shall be reduced to reclusion perpetua. (2) The employment of physical, psychological, or degrading punishment against any prisoner or detainee or the use of substandard or inadequate penal facilities under subhuman conditions shall be dealt with by law. Section 20. No person shall be imprisoned for debt or non-payment of a poll tax. Section 21. No person shall be twice put in jeopardy of punishment for the same offense. If an act is punished by a law and an ordinance, conviction or acquittal under either shall constitute a bar to another prosecution for the same act. Section 22. No ex post facto law or bill of attainder shall be enacted. ARTICLE IV CITIZENSHIP Section 1. The following are citizens of the Philippines: [1] Those who are citizens of the Philippines at the time of the adoption of this Constitution; [2] Those whose fathers or mothers are citizens of the Philippines; 3] Those born before January 17, 1973, of Filipino mothers, who elect Philippine citizenship upon reaching the age of majority; and [4] Those who are naturalized in accordance with law. Section 2. Natural-born citizens are those who are citizens of the Philippines from birth without having to perform any act to acquire or perfect their Philippine citizenship. Those who elect Philippine citizenship in accordance with paragraph (3), Section 1 hereof shall be deemed natural-born citizens. Section 3. Philippine citizenship may be lost or reacquired in the manner provided by law. Section 4. Citizens of the Philippines who marry aliens shall retain their citizenship, unless by their act or omission, they are deemed, under the law, to have renounced it. Section 5. Dual allegiance of citizens is inimical to the national interest and shall be dealt with by law. ARTICLE V SUFFRAGE Section 1. Suffrage may be exercised by all citizens of the Philippines not otherwise disqualified by law, who are at least eighteen years of age, and who shall have resided in the Philippines for at least one year, and in the place wherein they propose to vote, for at least six months immediately preceding the election. No literacy, property, or other substantive requirement shall be imposed on the exercise of suffrage. Section 2. The Congress shall provide a system for securing the secrecy and sanctity of the ballot as well as a system for absentee voting by qualified Filipinos abroad. The Congress shall also design a procedure for the disabled and the illiterates to vote without the assistance of other persons. Until then, they shall be allowed to vote under existing laws and such rules as the Commission on Elections may promulgate to protect the secrecy of the ballot.