`` Masters Of Desire The Culture Of American Advertising

Since the mid to late 1900’s, the advertising industry has taken off and found new ways to persuade consumers to purchase products. As is the case with most things nowadays, social media has been a monumental part in the above mentioned forward progression the advertising industry has faced. Therefore, given the modern day advances of technology, social media and advertisers have found it increasingly more easy to join forces along the journey of fusing consumers into one massive cache. However, regardless of new advances, analysts have made an abundance of shocking discoveries that besmirch advertisers and their work in recent decades. As Jack Solomon wrote in his article, â€Å"Masters of Desire: The Culture of American Advertising†, â€Å"if†¦show more content†¦(Twitchell, p. 178) As if this tidbit of information was not enough to raise awareness of the bad side effects that come along with social media and advertising, a study was conducted recently to de termine just how important advertisers found ethics to be; the results were shocking. It turns out that among twenty-nine different advertising agencies, two general groups were able to be formed: â€Å"those who feel ethics is largely irrelevant to advertising, and those who ‘typically recognized moral issues and talked about them inside the agency with their coworkers and outside the agency with their clients and potential clients.’† (Drumright and Murphy, 2009) Unfortunately, the majority of the agencies who were interviewed fell into the category of believing that ethics is largely irrelevant to advertising. Since ethics turn out to be of so little concern in the advertising industry, and since advertisements clutter social media, it is fair to conclude that said industries are not in existence to look out for consumers, but rather to provide a platform for sales and increased revenue. As most everyone knows, the American culture has become subject to an inn umerable amount of stereotypes that are based upon just about any aspect of life. It is clear that this is unhealthy and provides for an unsafe environment for many American citizens. Regardless, social media and advertising essentially encourage theShow MoreRelatedJack Solomon s Master s Of Desire : The Culture Of American Advertising1214 Words   |  5 Pageswhat American’s want and desire in their lives. According to Jack Solomon in his essay, â€Å"Master’s of Desire: The Culture of American Advertising,† Jack Solomon claims: â€Å"Because ours is a highly diverse, pluralistic society, various advertisements may say different things depending on their intended audiences, but in every case they say something about America, about the status of our hopes, fears, desires, and beliefs†(Solomon). Advertisers continue to promote the American dream of what a women’sRead MoreDkny Ad Analysis1331 Words   |  6 Pagesportrays the secondary message tha t by wearing the Be Delicious perfume, women will be more sensual like the woman shown. DKNY’s use of these sexual overtones allows this advertisement to be effective. Jack Solomon, the author of â€Å"Masters of Desire: The Culture of American Advertising† explains the great success sexual innuendos in advertisements have. He states, â€Å"Sex never fails as an attention-getter...and†¦advertisers like to bet on a sure thing. 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CULTURAL INFLUENCES â€Å"It should not be surprisingRead MoreComparing and Contrasting American and Japanese Marketing Essay1307 Words   |  6 Pages although more prominent than ever before, is still a difficult arena for marketers to master. Although religion and culture are not immediately brought to mind when business is brought up, marketing is one aspect of business that is highly sensitive to culture. Not only culture, but also politics, the economy and the law effect marketing strategies. This paper will examine the differences between the American and Japanese marketing environments. CULTURAL INFLUENCES â€Å"It should not be surprisingRead MoreAnalysis : The Dissent By Thomas Frank1346 Words   |  6 PagesConformity was once a common concept accepted by many Americans. Citizens were expected to participate in similar behavior, activities, and lifestyles. Advertisers used the desire to conform to societal ideologies in order to endorse and sell their products. However, during the 1950’s cultural revolution, Beats movement, individuals began dismissing the need to conform and began expressing their own individual endeavors. As the result of the rejection of collective conformity advertisers converted